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In online retailing or electronic retailing (or e-retailing, electronic commerce, Internet retailing, e-commerce), retailers offer their products and services over the Internet. Merchandise is thus presented in Internet shops. Customers usually place their orders via electronic checkouts or they...
Persistent link: https://www.econbiz.de/10010737358
The purpose of this article is to present a multi-items scale on Web retail service quality. After reviewing the literature on this subject, two studies are presented. The first study is a qualitative one with a literature review and a series of depth individuals interviews and focus groups of...
Persistent link: https://www.econbiz.de/10010861369
Persistent link: https://www.econbiz.de/10010861372
The aim of this paper is to provide a literature review of research on online consumer trust. First, the concept specificities are identified and the construct definition and dimensionality are examined. Then, a taxonomy of the online trust determinants is suggested. Finally, to gain...
Persistent link: https://www.econbiz.de/10010861420
Persistent link: https://www.econbiz.de/10010861618
Store brands account for 41% of the Spanish market share in 2011, and a further increase is expected in next years due to economic crisis, which makes up an increasingly competitive market with great research interest. In this context, our study aims to analyze which variables have a relevant...
Persistent link: https://www.econbiz.de/10010850495
As marketers love to teach students, differentiation must be the focal point of marketing strategy. But what happens … marketing course and would work well in most international business courses. …
Persistent link: https://www.econbiz.de/10010744758
, the competence and the perseverance made possible to build a real brand, such as Supply Chain Management for Efficient … supply chain so as to better support the companys marketing strategy by considering todays real challenge of being very …
Persistent link: https://www.econbiz.de/10010747886
Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services...
Persistent link: https://www.econbiz.de/10010747900
Since the advent of the internet, shopping has been a key component in its commercial use and usefulness. Products and services such as books, clothing, household goods, theatre/cinema tickets and holidays were some of the original offerings. Over time the range of products and services...
Persistent link: https://www.econbiz.de/10010747905