In this paper, we proposed to demonstrate the possibility of correct determination of the goodwill size and the causing factors, through the use of econometric models based on the subtle sets theory.This thematic approach motivation starts from the fact

Education is one of the tools through which society motivates, guides and controls development processes. Managerial education is a discipline of education through which students are taught to be business leaders, principals, managers, principals and administrators. Managerial education will...

In these times of economic crisis, the advertising market goes through a difficult period, as companies reduce marketing budgets drastically trying to reduce their costs. For some companies, mobile phone can be a very effective communication channel because mobile adds are much cheaper than...