Purpose – The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong …‐basis, role, location, argument, reward type, background and end‐comment.. Findings – Gender‐role effects were non‐significant in … recording on TVB Jade in December 2007. Practical implications – The absence of gender based content in food and beverage …

investigate spatial visualization ability as an explanation for this gender gap. The premise is based on a well‐documented gender …. Findings – Regression analysis indicated that interest in videogame play is significantly predicted by gender, interest in …). Mediation analysis suggested that neither of the latter two variables mediates the gender effect. Although spatial visualization …

authors investigate whether gender moderates the stress‐compulsive buying relationship. Findings – The present study finds … stress. Surprisingly, gender was not found to moderate this relationship. Both boys and girls were found to respond to higher … gender's impact (or lack thereof) on the stress‐compulsive buying relationship suggest that compulsive buying begins early in …

Purpose – The purpose of this paper is to examine the effect of pediatricians' obesity and gender on children …'s perceptions of physicians. In particular, to examine the extent and direction of obesity and gender on children's perceptions of … sample is 138 children between six and 12 years of age. Findings – The results indicate that physicians' gender did not …

donated to charity and affect adolescents' attitudes toward charitable giving. The role of gender in charitable giving and … the study's hypotheses. Findings – The initial ANOVA analysis investigates the impact of money salience and gender on the … willingness to donate. The full model was significant as were the main effects for treatment group (money prime) and gender. Those …