Drennan, Judy; Brown, Mark R.; Sullivan Mort, Gillian - In: Young Consumers 12 (2011) 4, pp. 295-309
Purpose – Most current research emphasises the benefits of mobile communications for consumers. The purpose of this paper, however, is to investigate the neglected negative effect of “m‐bullying” on young consumers, to expand the understanding of the pervasive impact of enhanced mobile...