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Implementing Relationship Marketing: A GOAL INTERDEPENDENCE APPROACH

Tjosvold, Dean; Meredith, Lindsay; Wellwood, R. Michael - In: Journal of Business & Industrial Marketing 8 (1993) 4, pp. 5-17

Addresses the problem of implementing relationship marketing systems. Uses LISREL to analyze how co‐operative, competitive and independent goals affect the ability of a firm′s personnel to work together in serving customers. Results indicate that goal interdependence affects employee...

Persistent link: https://www.econbiz.de/10014843229

Case study: service support and capital goods ‐ dissolving the resistance to obtaining product acceptance in new business markets

Lichtenthal, J. David; Long, Mary M. - In: Journal of Business & Industrial Marketing 13 (1998) 4/5, pp. 356-369

The authors note how the lack of proper support services impedes the adoption process for capital goods characterized as installations. Unstructured interviews were conducted with key managers, technical personnel, and boundary role individuals. In particular, service support factors between...

Persistent link: https://www.econbiz.de/10014843349

Venture team application to new product development

Bingham, Frank G.; Quigley, Charles J. - In: Journal of Business & Industrial Marketing 4 (1989) 1, pp. 49-59

Presents a new product implementation model which is designed to reduce the risk inherent in new product ventures in … over internal and external factors critical to the successful new product implementation. Concludes that the model is …

Persistent link: https://www.econbiz.de/10014843451

Business‐to‐Business Marketing: Strategies and Implementation

Rich, Michael K. - In: Journal of Business & Industrial Marketing 18 (2003) 3, pp. 289-291

Persistent link: https://www.econbiz.de/10014843523

The genius is in the implementation

Freedman, Mike - In: Journal of Business Strategy 24 (2003) 2, pp. 26-31

Pinpoints strategy implementations as a most important part of company practice. Lists out a number of implementation …

Persistent link: https://www.econbiz.de/10014844922

Innovative or die

Jagersma, P.K. - In: Journal of Business Strategy 24 (2003) 1, pp. 25-28

Concentrates on innovation as an under‐exploited path to success in the business community, though reckons becoming innovative is not easy. Suggests innovative companies have a number of common characteristics, which are ten strategies to be implemented to create success, these are listed in...

Persistent link: https://www.econbiz.de/10014844928

A short, practical guide to implementing strategy

Allio, Michael K. - In: Journal of Business Strategy 26 (2005) 4, pp. 12-21

Purpose – Most strategies stumble in the implementation phase. This article outlines a market‐validated process, and … practical guidelines, for optimizing implementation. The primary audience is mid‐level and senior executives charged with the … responsibility for implementing strategy. Design/methodology/approach – This implementation process focuses on the critical timeframe …

Persistent link: https://www.econbiz.de/10014845019

Making strategies stick

Jackson, Stuart E. - In: Journal of Business Strategy 32 (2011) 4

Persistent link: https://www.econbiz.de/10014846908

Manipulation of earnings reports in Spain ‐ Some evidence

Amat, Oriol; Perramon, Jordi; Gowthorpe, Catherine - In: Journal of Applied Accounting Research 8 (2007) 3, pp. 93-115

enforce compliance with its standards. There is a danger that implementation and compliance will be variable across the …

Persistent link: https://www.econbiz.de/10014837871

Auditors’ perceptions of the implementation of International Financial Reporting Standards (IFRS) in a developing country

Nurunnabi, Mohammad - In: Journal of Accounting in Emerging Economies 7 (2017) 1, pp. 108-133

of research on implementation issues in developing countries, the purpose of this paper is to explore the impediments of … IFRS implementation in a developing country from 1998 to 2014 based on the auditors’ perceptions and documentary analyses … successful implementation of IFRS. Research limitations/implications This study has some limitations, including transcribing …

Persistent link: https://www.econbiz.de/10014839460