Nierop, J.E.M. van; Paap, R.; Bronnenberg, B.; Franses, … - Erasmus University Rotterdam, Econometric Institute - 2005
We propose a new model to describe consideration, consisting of a multivariate probit model component for consideration and a multinomial probit model component for choice, given consideration. The approach allows one to analyze stated consideration set data, revealed consideration set (choice)...