Designing business models that take into consideration the role of advertising support is critical to the success of online services. In this paper, we address the challenges of these business model strategies and compare different ad revenue models. We use game theory to model vertical...

Online platforms that match customers with service providers utilize a wide variety of designs: some implement a searchable directory of one side of the market (i.e., Airbnb, Google Local Services); some allow both sides of the market to search and initiate contact (i.e., Upwork, Care.com);...

The paper is devoted to the analysis of strategies of maintaining of PR-agency's online reputation. Reverchuk N.I. in work "Influence of marketing security on the company's business reputation" define online reputation of the company as complex of evaluative ideas of target audiences about the...

Our investigation is devoted to the problem of place of digital online games in players's value structure. This investigation is based on the scheme: “qualities of games – consequences – new system of value orientation'' (IQON). We made the analysis of efficiency of this scheme using...

We consider a platform which provides probabilistic forecasts to a customer using some algorithm. We introduce a concept of miscalibration, which measures the discrepancy between the forecast and the truth. We characterize the platform's optimal equilibrium when it incurs some cost for...