Despite ongoing efforts by regulatory authorities, there is significant noncompliance with the EU Nitrates Directive among farms in Ireland. Nutrient pollution harms water quality and ecosystems, and farms are subject to fines for noncompliance. This paper examines reasons for noncompliance and...

We hypothesise and confirm a substantial framing effect in relation to whether people opt for an annuity on retirement. Two laboratory experiments were conducted in collaboration with a national pensions regulator. Individuals demanded a higher annuity rate when pensions were initially conceived...

Social distancing during the COVID-19 pandemic will save lives. We tested communication strategies to promote social distancing via an online experiment (N = 500) commissioned by Ireland's Department of Health. A control group saw a current informational poster. Two treatment groups saw similar...

Physical inactivity is now a significant driver of health and social inequalities among socioeconomically disadvantaged communities and poses a major challenge to policymakers, worldwide. Although a vast amount of research has focused on designing and evaluating interventions to increase...

Identifying whether hyperbolic advertising claims influence consumers is important for consumer protection, but differentiating mere "puffery" from misleading advertising is not straightforward. We conducted a pre-registered experiment to determine whether pseudo-technical advertising claims...

Research funded by the Irish Rugby football Union (IRFU) highlights the need to address a pattern of children dropping out of playing the sport as they get older. The study also highlighted opportunities to get more women and people from lower socio-economic groups involved in rugby.

We report a "lab-in-the-field" experiment designed to test the impact of posting calories on menus. The study adds substantially to previous work by testing different spatial arrangements of price and calorie information. Choices were real, not hypothetical, and participants were unaware that...

People underestimate long-term growth in savings because they linearise exponential growth - a phenomenon known as exponential growth bias (EGB). This bias has implications for multiple financial decisions, particularly those relating to pensions. We hypothesised that underestimation might be...