Fleischman, David; Sotiriadou, Popi; Mulcahy, Rory; … - In: Journal of Services Marketing 36 (2021) 6, pp. 813-830
Purpose: This paper aims to investigate capitalization support, an alternative perspective for theorizing social support in-service settings. In the service setting of the student-athlete experience, the relationships between capitalization support service dimensions (i.e. the academic,...