The planning of technological research and development (R&D) is demanding in areas with many relationships between technologies. To support decision makers of a government organization with R&D planning in these areas, a methodology to make the technology impact more transparent is introduced....

Background: Although mission statements are one of the most popular management instruments, little is known about the nature and direction of the presumed relationship between mission statements and organizational performance. In particular, empirical insights into the degree of mission...

The effectiveness of coach turnover on team performance is widely discussed in the literature due to the indirect impact of a team’s performance on a club’s revenues. This study examines the effect of coach turnover within a competition season by focusing on the change in team quality and...

Background <br>Despite the omnipresence of mission statements, studies indicate that creating an effective mission statement is extremely difficult. <br>Purposes <br>Given the increasing pressure on health care administrators to develop an effective mission statement, this article sought to devise a state...

Convinced that it will improve their performance, the majority of public and non-profit organizations has developed a formal mission statement. However, despite its popularity, the assumed mission statement-performance hypothesis seems to be barely analyzed nor tested (Weiss and Piderit 1999)....

Nowadays, companies are investing in a well-considered CRM strategy. One of the cornerstones in CRM is customer churn prediction, where one tries to predict whether or not a customer will leave the company. This study focuses on how to better support marketing decision makers in identifying...

Since it is generally recognized that models evaluated on the data that was used for constructing them are overly optimistic, in predictive modeling practice, the assessment of a model’s predictive performance frequently relies on a one-shot train-and-test split between observations used for...

In this research we use the framework of market-basket analysis and techniques from modern multivariate time-series analysis to measure and explain the dynamic impact of a price promotion on the sales of a complementary product. The large scale of this research enables us to derive empirical...

Undoubtedly, Customer Relationship Management (CRM) has gained its importance through the statement that acquiring a new customer is several times more costly than retaining and selling additional products to existing customers. Consequently, marketing practitioners are currently often focusing...

In an era of strong customer relationship management (CRM) emphasis, firms strive to build valuable relationships with their existing customer base. In this study we attempt to better understand three important measures of customer outcome: next buy, partial defection and customers’...