PANDELAERE, M.; BRIERS, B.; DEWITTE, S.; WARLOP, L. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2009
The present paper shows that people’s compliance with a request can be substantially increased if the requester first gets them to agree with a series of statements unrelated to the request, but selected to induce agreement. We label this effect the ‘mere agreement effect’, and present a...