uncertainty of the variables involved, is expressed in the form of suitable probability density function. A proper use of the …

managed, but which ignores in particular the impact of uncertainty. We conclude by suggesting that marketing needs to …

’s (1980, 2001) scores for dimensions of national culture) and subsequent environmental uncertainty when expanding into …

/methodology/approach – The paper uses the real option approach in order to take into account for uncertainty and irreversibility of the farmer … the uncertainty in agricultural commodities' prices.  …