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Based on the view that education is partly a superior consumption‐good generating the pleasure of higher status …, indicates that the measured rate of return to education ignoring utility benefits from education is generally an underestimated …
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products ranging from consumer goods to financial services. There are even hopes that the Asian consumer will replace the US as …
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The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a “halo”, four hypotheses are developed and tested as to (1) the role of country image in consumers′ attitudes towards a brand, (2) its role in purchase intentions, (3) its role...
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