Dale, Barrie G.; Cooper, Cary L. - In: Management Decision 32 (1994) 1, pp. 20-26
Examines the role of senior managers in total quality management (TQM) and provides some pointers as to why they should … become involved in TQM. These pointers include the strategic nature of TQM, their personal impact on the credibility of TQM … in a range of activities relating to the introduction of TQM. Also examines what senior executives need to know and what …