Rezai, Golnaz; Mohamed, Zainalabidin; Nasir Shamsudin, Mad - In: Journal of Islamic Marketing 3 (2012) 1, pp. 35-46
information on their understanding of Halal principles and food products. The logit model was applied to determine the extent to … among non‐Muslims. Dissemination of information plays an important role in making non‐Muslims improve their understanding of …Purpose – The aim of this paper is to determine the factors that most likely influence non‐Muslims' understanding of …