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RETAIL-FARM PRICE MARGINS AND CONSUMER PRODUCT DIVERSITY
Reed, Albert J.; Elitzak, Howard; Wohlgenant, Michael K. - Economic Research Service, Department of Agriculture - 2002
demand for diverse elementary products and food quality and marketing services where increases in retail-farm price margins … differences, particularly in more recent years, that can be traced to shifts in increased consumer demand for marketing services. …
Persistent link: https://www.econbiz.de/10005338946
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The Effects of Media Coverage of the 2009 Cookie Dough Recall on the Demand for the Brand and the Close Substitutes
Bharad, Abhishek; Harrison, R. Wes; Davis, Christopher - Agricultural and Applied Economics Association - AAEA - 2014
Not only does information about food recalls play a vital role in changing the demand for implicated food products, but it also impacts the demand for close substitutes. The study aims to identify the structural change in demand for cookie dough due to the 2009 cookie dough recall of Brand1, one...
Persistent link: https://www.econbiz.de/10011068597
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Socially-Responsible Certification Schemes for Smallholder Coffee Farmers: Economics of Giving and Consumer Utility
Verteramo Chiu, Leslie J.; Gómez, Miguel I.; Kaiser, … - Agricultural and Applied Economics Association - AAEA - 2014
We study consumer preferences for socially-responsible certified coffee based on alternative ways to distribute the price premium of the product. We use Becker, DeGroot, and Marschak (BDM) auctions in an experimental setting to elicit consumer willingness to pay for two socially-responsible...
Persistent link: https://www.econbiz.de/10011068670
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; Putsis, William P. - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10009442569
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Entrepreneurial and Buyer-Driven Local Wine Supply Chains: Case Study of Acres of Land Winery in Kentucky
Maumbe, Blessing M.; Brown, Cheryl - In: International Food and Agribusiness Management Review 16 (2013) 1
The IFAMR is the flagship journal in Agribusiness published quarterly by IFAMA. More information can be found at: www.ifama.org
Persistent link: https://www.econbiz.de/10010909721
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; Putsis Jr., William P. - Zwick Center for Food and Resource Policy, Department … - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10005310639
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On the Competitive Interaction Between Private Label and Branded Grocery Products
Cotterill, Ronald W.; Dhar, Ravi; William P. Putsis Jr. - Department of Agricultural and Resource Economics, … - 1996
Recent research in marketing has focused on cross-category variation in the market share of private label products … products. Empirical findings support the author's premise that consumer response to price and promotion decisions (demand) and … strategy, promotion …
Persistent link: https://www.econbiz.de/10010635635
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Price asymmetry revisited from a marketing perspective
Lim, Yoonsung; Kim, Jeong-yoo; Berg, Nathan - In: Economic modelling 49 (2015), pp. 314-319
Persistent link: https://www.econbiz.de/10011439578
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"Advertisements of every kind to bring their brand into notoriety" : branding and "brandolatry" in the nineteenth-century champagne trade in Britain
Harding, Graham - In: Journal of wine economics 12 (2017) 4, pp. 378-385
Persistent link: https://www.econbiz.de/10011849655
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Behavior-based advertising
Shen, Qiaowei; Villas-Boas, J. Miguel - In: Management science : journal of the Institute for … 64 (2018) 5, pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951