Gower, J.C.; Groenen, P.J.F.; Velden, M. van de; Vines, K. - Erasmus Research Institute of Management (ERIM), ERIM … - 2010
Perceptual maps are often used in marketing to visually study relations between two or more attributes. However, in many perceptual maps published in the recent literature it remains unclear what is being shown and how the relations between the points in the map can be interpreted or even what a...