The objective of the present study is to describe the preferences of younger, more educated and higher income Greek consumers for "quality" olive oil brands - quality being defined as a bundle of extrinsic quality cues such as quality assurance labels, health-related information,...

The adoption of different quality assurance schemes, such as the Protected Denomination of Origin/Geographical Indication (PDO/PGI) by the European Union, has been a response to the growing demand for certified quality food products among consumers. Tries to offer some more insights into the...

Fast food restaurants have expanded globally in recent years. As companies become global marketers to acquire new knowledge and a greater understanding of the fast food business and the environment, in which they operate in order to determine and adopt an appropriate marketing mix. Managers can...

The objectives of this paper are to examine consumers' perceptions of Protected Designation of Origin (PDO) beef on the basis of a survey of consumers and buyers of beef. The paper identifies a profile of PDO beef consumers, examines their behaviour and perceptions on PDO beef, derives the...

This work investigates Consumer Value (CV) perceptions towards certified own-country GI food products in the form of trade-offs between perceived Values (i.e. gains) and perceived Costs (i.e. losses) from the consumption of such products. Moreover, it explores the moderating role of Consumer...

Green food is perceived by Chinese consumers as environmentally friendly and safe to consume. Through a hierarchical values-attitudes model, the paper examines the degree to which attitudes towards green food is determined by consumers’ values and their general attitudes towards environment...

The present study attempts to assess the impact of the COO effect on the evaluation of specific food products by Greek consumers. This issue has been examined exhaustively in the international literature, albeit very few studies concern food products. A particular effort is geared towards...