Moreira, Cristina; Côrte-Real, Ana; Lencastre, Paulo - Faculdade de Economia e Gestão, Universidade Católica … - 2010
Presently the brand concept can range from personal brand to country or continent brand. We therefore consider that studying a sector of the economy, in this case Agriculture, according to the brand concept would be an added value. Agriculture is a key sector in any economy. Its main function is...