Allen, Cheryl L. - In: Managerial Auditing Journal 19 (2004) 2, pp. 235-258
The purpose of this study is to determine whether, in the presence of the 150‐hour requirement, the image of accounting … continues to deter high‐quality students from choosing accounting as a major. This study uses the cognitive theory of planned … behavior as the framework to investigate the factors that limit students' interest in a 150‐hour accounting major. According to …