Purpose Consumers’ perceptions of new technologies are vital for the adoption of innovations. However, due to the complexity of technological innovations and associated consumer concerns, marketing communications play a crucial role in shaping attitudes. In this context, the level of technical...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Managerial decision making regarding using organizational forms methodology to develop technological innovations in the context of technological strategy has not been the subject of a prolific number of studies; nevertheless, it has proven to be an important matter. This is particularly notable...

Purpose – This paper aims to provide a better understanding of non-adoption of technological interfaces. The majority of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance behavior and assumes a symmetrical or linear relationship...

As a long-lasting and ongoing economic problem, inflation significantly affects how society views socioeconomic concerns and how people go about living their daily lives. For South Asian economies, inflation is not only a hypothetical economic concept; it is a brutal reality that affects their...