This book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.

Food safety represents a current topic, with significant implications and diverse approaches within the specialized literature. In the context of globalization and integration of agricultural markets, the necessity of guaranteeing food safety is imperative for the functionality of contemporary...

The role and importance of consumer perception -- The effect of cultural and socioeconomic factors on consumer perception -- The impact of kosher and halal on consumers -- Perceptions of food safety and nutrition among different age groups of consumers -- Food legislation and the consumers: the...