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Persistent link: https://www.econbiz.de/10005459775
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
estrategia competitiva.....In this paper the recent evolution of the cultivation, package and marketing costs of the Canarian … links of the marketing chains in destination countries. However, the high cost of freights corresponding to sea transport …
Persistent link: https://www.econbiz.de/10011078357
Fresh produce suppliers in Europe and the United States use a mix of price and non-price marketing strategies. This …, influence the costs, effectiveness, and nature of the marketing strategies of firms. This paper presents examples from the fresh …
Persistent link: https://www.econbiz.de/10009442296
The purpose of this study was to estimate the impact of the major factors affecting the export demand for U.S. almonds in Asia and the E.U. which together import about 93% of U.S. almond exports. The primary objective pertained to the impacts of federal promotion programs on the foreign demand...
Persistent link: https://www.econbiz.de/10009442304
. Hence, it is important to understand retail pricing for many questions related to market power in the marketing chain and to … marketing channel underlying most analyses in agricultural economics. …
Persistent link: https://www.econbiz.de/10009442437
Rising concentration and consolidation of sales among large supermarket chains in the U.S. and other countries, due in part to a recent wave of mergers in food retailing, have made retailers' role in the food industry a topical issue. Using a unique micro dataset, this paper investigates...
Persistent link: https://www.econbiz.de/10009442509
Recent research in marketing has focused on cross-category variation in the market share of private label products …
Persistent link: https://www.econbiz.de/10009442569
ability of national brands to price at a premium over private labels. Finally, marketing decision variables such as display …
Persistent link: https://www.econbiz.de/10009442577
lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …
Persistent link: https://www.econbiz.de/10009442649