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The paper analyses the payment behaviour of customers of the online music label Magnatune. Customers may pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune's comprehensive pre-purchase access facilitates music discovery and allows an informed...
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The paper analyses the behaviour of customers of the online music label Magnatune. Customers may pay what they want for music albums, as long as the payment is within a given price range ($5-$18). We study the relationship between artists/labels and customers and use a moral hazard model for our...
Persistent link: https://www.econbiz.de/10014028040
The paper analyses the payment behaviour of customers of the online music label Magnatune. Customers may pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune’s comprehensive pre-purchase access facilitates music discovery and allows an...
Persistent link: https://www.econbiz.de/10005090464