Uzdavinyte, Elze; Kaminskiene, Zivile - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 152-170
Previous research mainly concentrated on the link between the company size and consumer perceptions related to corporate social responsibility (CSR). Here we aim to extend the previous findings to the context of the consumer's individual trait of social responsibility. Building on signaling...