-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The … globalization on the recipients' perception of the adver-tising activity of foreign companies operating in the Polish market …

unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook …

Advertising work meets significant challenges in terms of hiring young professionals that should properly match the job … present obstacles and necessity of mentorship in an advertising agency from juniors' perspectives, when meeting seniors …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

, accounting for multi-homing helps to recognize complementarity between products; on the advertising side, it allows to measure to … what extent advertising demand depends on the shares of exclusive and overlapping readers. …

emerging and developing countries. This fact is surprising considering the background of relatively low local advertising …

–averse consumers’ willingness to pay by product information in the form of informative advertising rather than by prices. We find that … attributes—is disclosed, and that partial information disclosure is the optimal mode of advertising for a monopolistic firm. This …

, the monopolist compares the potential direct revenues from consumers with lost advertising revenues from not … intermediating those consumers to advertisers. If the option is introduced, the media firm increases advertising quantity to make the … or decrease. Perhaps surprisingly, more annoying advertisements may lead to an increase in advertising quantity. …

by advertising as well. The closer substitutes the media firms’ products are, the less they rely on consumer payment and … the more they rely on advertising revenues. If media firms can invest in programming, they invest more the less …

We consider a model of strategic informative advertising where the advertising is done on TV and where the TV channels …' advertising prices are endogenously determined. We discuss how these prices, and the advertising firms' advertising efforts, vary … channels is, the higher is the advertising price, and thus the less advertising is done. …