Until the late 19th century, the controls on advertising in Britain and the US depended on complying with laws relating to defamation and on the ethical values of advertisers and media proprietors. During the 20th century, concerns about public safety from dangerous products or services,...

Health of humans made pharmaceutical products essential in efforts either to cure or alleviate pain, or to remove disfiguring blemishes. It is doubtful if the public was sceptical — it was certainly eager to buy! The claims made for preparations and the ways of reaching the consumers...

A close reading of the Gospels of The New Testament reveal that the various authors were clearly aware of certain key principles of marketing and advertising which we have rediscovered in the twentieth century. Specifically, the pros and cons of “global” vs. “local” marketing and...

Dorland began in the USA as an agency specialising in selling holiday resorts, especially on the East Coast. Its direction under Walter Edge became more general and opportunities in the international economy led to a European base in London. London was run by George Kettle, and in time Dorland...

Purpose The aim of this paper is to provide insights on Albert J. Mills' and Jean Helms Mills' lifelong methodological journey in the airline culture. The interview offers a retrospective and reflective insight of their research into organizational culture and the airline industry, reasons for...

Purpose – This paper is a practical attempt to contribute to the ongoing reappraisal of the dichotomies and categories that have become prevalent throughout marketing research. Design/methodology/approach – The paper reviews current literature on incommensurability and undertakes a...

Volume 25 celebrates the 25th year of publication for the American Journal of Business (AJB). Launched by eight MAC schools of business in March 1986, the Journal has featured more than 700 authors who have contributed more than 330 research articles at the intersection of theory and practice....