Comment les publicitaires inventent-ils les bannières sur internet : le rôle des dialogues internes, de l'auto-évaluation et de leurs théories implicites de la communication. Une étude empirique qualitative sur la créativité des publicitaires.

À l'aide d'une expérimentation, nous montrons que des messages publicitaires sur l'internet apparaissant dans le champ visuel périphérique provoquent des effets favorables sur les jugements et les intentions d'achat des marques publicisées, alors que les récepteurs n'ont pas « conscience...

Très tôt l'enfant devient un véritable consommateur et le prix fait parti de son quotidien. Cette étude exploratoire montre que l'enfant acquiert une connaissance des prix à travers un apprentissage non linéaire et non cumulatif, jalonné d'incidents formants. Il utilise des critères et...

Purpose The purpose of this paper is to examine gender differences in store loyalty and how those differences evolve with age. Design/methodology/approach Data for the study were collected in a survey of 32,054 shoppers in more than 50 grocery stores belonging to the same chain. In total, 20...

A technology with increasing marginal costs produces indivisible units of service. Each agent wants at most one unit of service. We compare two natural mechanisms where users have free access to the technology. In one mechanism, Average Cost, each user pays the same average cost, in the other,...

This paper considers the impact of privatization on corporate entrepreneurship. The proposed model illustrates how a firm's capacity to implement internal changes is influenced by three factors: credibility of the privatization process, speed of the process, and the new regulatory environment....

This paper is an investigation into whether and under which conditions consistency between brand name and logo may positively influence consumer attitudes toward brands through three studies.

The competitive equilibrium correspondence, which associates equilibrium prices of commodities and assets with allocations of endowments, identifies the preferences and beliefs of individuals under uncertainty; this is the case even if the asset market is incomplete.