Globalization, an aging population and accelerated technological change, trends are encountered by the European Union, which requires adjustment of the society. To respond to these trends in a timely and a quality manner, and without the accompanying consequences, the European Union put the...

Along with the entire economy, the wood industry in the Republic of Croatia also has to face strong and numerous competitors, both in the home and foreign markets. Solutions for survival and future development should be sought in market competition. Modern marketing increasingly uses branding as...