the CSR initiatives and the company. Findings show that companies issued more product-related initiatives than promotion …

arguments. Originality/value – Despite existing research on corporate social responsibility (CSR), no studies focus on the … specific impact of CSR communication on brand equity. The paper provides initial empirical evidence about the positive effect …

community development, through corporate social responsibility (CSR). Focusing on socioeconomic and environmental domains, this … paper examines what drives companies to develop external CSR activities. Taking an institutional approach, combining … internal features of companies with the national and international institutional context, it studies the external CSR behaviour …

This article discusses the chances and vulnerabilities of corporate social responsibility (CSR) on two main levels: the … understanding of the definition of CSR is also analyzed. This concept in the management sciences is often misunderstood because it … development sciences CSR is an effective instrument of income redistribution and as an addition to state support for the …

Die Studie erörtert Chancen und Risiken, die mit der Anwendung der Unternehmensführungsstrategie CSR (Corporate Social … Responsibility) verbunden sind. Eine Vielzahl an Gefahren in CSR-aktiven Unternehmen - darunter das Risiko des Greenwashings - werden … wird anhand von acht erfolgreich CSR-praktizierenden Unternehmen beispielhaft erörtert, welche Instrumente zur Minimierung …