The purpose of the study was to examine the impact of emotional labor mechanisms (surface acting and deep acting) on service encounters. The literature review has been conducted to examine how two mechanisms impact on employees and customers. The study suggested that as far as employees are...

In a letter to the company's board dated January 31, 2008 Microsoft CEO Steve Ballmer made a $31 pre-emptive bid for Yahoo! This paper reports four studies of the unfolding dynamics of this move. The focus is on a strategic group composed of Microsoft, Yahoo, Google and Adobe. Study 1 examines...

Banker and Hwang (2007) present a novel data set that combines 15 signals of reputation for an accounting service-provider context with the outcomes from 1,444 bidders on 221 accounting-based project auctions. At a conceptual level, Banker and Hwang (2007) add to prior evidence that higher...

The purpose of the study was to examine the impact of emotional labor mechanisms (surface acting and deep acting) on service encounters. The literature review has been conducted to examine how two mechanisms impact on employees and customers. The study suggested that as far as employees are...

Application of marketing in tourism, creates a clearer view into the actual state of development of tourism offers and the effects in tourism, especially emphasizing the elements of the marketing, such as promotion and distribution of tourist products The purpose of using marketing concept in...

The aim of this study is analyze the relationship between the quality of the services provided by accounting profession members and customer satisfaction by means SERVQUAL scale. The sample of the study is the companies based in EskiÅŸehir which have bought services from certified public...

The application of integrated marketing communications has become an imperative nowadays. Companies try to impose themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the company's modern efforts to build long-term customer...

The application of integrated marketing communications has become an imperative nowadays. Companies try to impose themselves on the market and win over customers and also keep them. Integrated marketing communications are a key element in the company's modern efforts to build long-term customer...