EXECUTIVE SUMMARY The Canadian beef industry has stated objectives of improving beef quality and consumer satisfaction while reducing unit costs of production. Suggested methods for achieving these goals include working towards value based marketing and improved information flows between...

Asia is the second largest market for the Canadian agri-food exports after the United States market. The competition in Asia has become more intensive in recent years as the agri-food sector in developed nations such as Australia, Canada, Europe, and the United States has increasingly relied on...

Public concern regarding food safety has emerged as a major policy issue. Chemicals and biotechnological processes are perceived as risks of food safety despite their contribution to an efficient, low cost agriculture and food industry. Increases in uses of biotechnological processes for foods...

The purpose of the research is to improve our understanding of the adaptation process in agriculture at the farm level and the influence through the value chain. The research identified critical managerial decision areas in the strategic planning process of blackcurrant growers in Alberta and...

Many believe that fast food promotion is a significant cause of the obesity epidemic in North America. Industry members argue that promotion only reallocates brand shares and does not increase overall demand. This study weighs into the debate by specifying and estimating a discrete/continuous...

This paper examines the reference-dependent and labelling effects when consumers make choices about functional foods, and explores how changes in reference points could alter individuals’ preferences. Functional food (probiotic yogurt) and regular food (regular yogurt) are used as examples to...

This study examines the Canadian Dairy Commission’s marketing of butterfat. Previous studies have concentrated on the evaluation of butterfat by using total kilograms of milk. Measuring milk as kilograms is based the assumption of fixed proportions between kilograms of milk and kilograms of...

Building on the results of an initial analysis of risk ranking data collected from a representative group of some 850 Canadian respondents in early 2003, this study assesses a similar set of risk ranking questions applied to a somewhat larger representative group of some 1500 Canadians in late...

The benefits of nature-based tourism to biodiversity conservation are often presumed but rarely quantified. The relative value placed on attributes of nature parks is unknown, as is the contribution of biodiversity to tourists' willingness to visit a particular protected area. We surveyed...

This study examined rural Ugandan women's lives to discover reasons why they may or may not practice agroforestry. These women are responsible for the triple roles of reproduction, production and community maintenance work, all carried out within the context of a gendered social environment....