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Creative advertising : ideas and techniques from the world's best campaigns

Pricken, Mario - 2008 - New ed., new campaigns

Persistent link: https://www.econbiz.de/10004914917

Keep off my turf! : low-status managers’ territoriality as a response to employees’ novel ideas

Venkataramani, Vijaya; Derfler-Rozin, Rellie; Liu, Xin; … - In: Organization science 35 (2024) 4, pp. 1224-1250

Persistent link: https://www.econbiz.de/10014636020

Industry 5.0 : Creative and Innovative Organizations

Machado, Carolina (ed.); Davim, J. Paulo (ed.) - 2023

University and education 5.0 for emerging trends, policies and practices in the concept of Industry 5.0 and Society 5.0 -- The process of selecting influencers for marketing purposes in an organisation -- Personalization of products and sustainable production and consumption in the context of...

Persistent link: https://www.econbiz.de/10014239902

Where have all the "creative talents" gone : employment dynamics of us inventors

Akcigit, Ufuk; Goldschlag, Nathan - 2023

Persistent link: https://www.econbiz.de/10014245532

Benchmarking brand management in the creative industry

Andriopoulos, Constantine; Gotsi, Manto - In: Benchmarking: An International Journal 7 (2000) 5, pp. 360-372

management practices, individual/team creativity and corporate brand building. We conclude that creative organisations need to … their employees with the appropriate environment for enhancing creativity in their work. …

Persistent link: https://www.econbiz.de/10014683142

In pursuit of original thinking: a selection of CMS papers

Foo, Check Teck - In: Chinese Management Studies 10 (2016) 2, pp. 206-216

social responsibility, risk behavior, managing reputation, expatriation, growth and creativity. In this particular review …’s emotions: emotional expressiveness can contribute to creativity! Originality/value In this paper, the editor highlights some …

Persistent link: https://www.econbiz.de/10014697695

Creativity, clusters and the competitive advantage of cities

Martin, Roger; Florida, Richard; Pogue, Melissa; … - In: Competitiveness Review 25 (2015) 5, pp. 482-496

Purpose – This paper aims to marry Michael Porter’s industrial cluster theory of traded and local clusters to Richard Florida’s occupational approach of creative and routine workers to gain a better understanding of the process of economic development. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014702600

Naturally enterprising ‐ eco‐design, creative thinking and the greening of business products

Beard, Colin; Hartmann, Rainer - In: European Business Review 97 (1997) 5, pp. 237-243

is not so easy. With the E‐plus concept creativity and innovation will require different patterns of thinking from the … need not only promote a climate of innovation and creativity but do so in directions that are fundamentally different …

Persistent link: https://www.econbiz.de/10014713566

Enabling innovation and creativity in market-oriented firms

Božic, Ljiljana; Ozretic-Došen, Ðurdana - In: Baltic Journal of Management 10 (2015) 2, pp. 144-165

the critique regards mostly its potential to limit creativity and the technological breakthrough. Concerns over its … oriented firms establish a suitable setting for creativity and innovation and enable innovation development. …

Persistent link: https://www.econbiz.de/10014685964

Innovation and entrepreneurship

Crumpton, Michael A. - In: The Bottom Line 25 (2012) 3, pp. 98-101

Purpose – This article aims to discuss the importance of innovation and entrepreneurship in today's economic environment and why such activities should be part of leadership. Design/methodology/approach – The article references journals and conference activity that have demonstrated...

Persistent link: https://www.econbiz.de/10014686338