The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org …

price indexes, budget shares, advertising expenditures, and demographic and time variables for four Census regions between … demand for convenience foods into price, advertising, demographic and time factors. …

advertising and social media exposure contribute to brand building. The model consists of two stages. In the first stage, we adopt … a structural approach to estimate the brand equities of 12 CSD products and measure the brand values in a Bertrand … both advertising expenditure and the quality of social media activity are important to brand value while the increase in …

-equation almost ideal demand system (AIDS) incorporating a media index of TV coverage and advertising expenditures as explanatory … provide insights into the impact of negative press relative to advertising efforts. Specifically, the impact of television … investigated period. With relatively little effort being undertaken and with its cunent strategy, fresh meat advertising is found …

This paper tests for the influence of advertising on the inter-product distribution of consumer demand for non … through an advertising-augmented version of the almost ideal demand system (AIDS), which is incorporated into an error … find little evidence to support the hypothesis that advertising has the power to effect marked changes in the inter …

advertising, limiting container size, and limiting calories on total consumption would be similar—an estimated 15.40–15 …

beer in the U.S. Unlike previous studies, this work estimates the ownand cross-advertising elasticities in addition to …, positive and negative cross-advertising elasticities imply the presence of both cooperative and predatory effects of … advertising expenditures across brands; however, the former effect appears to dominate suggesting that advertising increases the …

Increased advertising expenditures raised fluid milk sales nearly 5 percent, or by about 7,455 million pounds, during … million pounds in the same period because of increased generic advertising. An assessment of 15 cents per hundredweight of … milk sold commercially, mandated by the Dairy and Tobacco Adjustment Act of 1983, funded the increase in advertising. The …

Controversy has surrounded the welfare effects of advertising, mainly concerning the consumer welfare effects … consequences of advertising can be measured consistently when consumer demand equations are derived from an expenditure function …. An empirical application uses data on Australian meat consumption to evaluate generic advertising of meats. The results …