Nielsen, James F.; Terry, Chris; Trayler, Rowan M. - In: International Journal of Bank Marketing 16 (1998) 6, pp. 253-263
Addresses the question of how well the banking industry in Australia understands the needs of their business customers. It is based on a nationwide survey of chief executive officers of 2,500 business firms and 25 banks conducted during 1996. In the survey, both groups were asked to rank those...