Chahrour, Ryan; Chugh, Sanjay K.; Arseneau, David M.; … - Department of Economics, Boston College - 2013
This paper presents a model in which some goods trade in "customer markets." In these markets, advertising plays a critical role in facilitating long-lived relationships. We estimate both policy and non-policy parameters of the model (which includes New-Keynesian frictions) on U.S. data,...