In any place on earth, the goods and services producer has a unique goal- the profitthe bigger that can be. If he knows that he can attain its goal only if he produce the good or service with the smallest cost possible, smaller than the price itself and also if he finds clients to buy it....

The article is based on a quantitative market research of the opinion poll type which quantified the opinions and attitudes of the adult population of Brasov on some major issues: "the quantification of the mass-media market", "the main community issues", "the voting preferences" - organized in...

The experience of many countries with a well-educated workforce highlights the important role of vocational counselling services for advantageous youth professional orientation. Researchers manifest in their turn, a growing interest to study the role of vocational counselling, from the...

The experience of many countries with a well-educated workforce highlights the important role of vocational counselling services for advantageous youth professional orientation. Researchers manifest in their turn, a growing interest to study the role of vocational counselling, from the...

The paper presents the most important success factors that can be used by multinational companies in the international business strategy in emerging country markets. The most important factors are: the relationship with the government, with the customers, suppliers and the community, the entry...

This paper shows global automotive industry present characteristics and presents one model to analyse this matter. Based on the context influences and on the ideea that this industry action as a network system, the main point is that the individual producer possibilities to react are very few.

"Eliana Mall" Top Management (the only shopping centre in Brasov) and the biggest mass media trusts in the area were asking for this marketing research. The object was to quantify respondents’ suggestions and opinions (aged over 14 years old) considering: the local mass media consumption and...

In an increasingly competitive marketplace, viable destinations must develop competitive products in a framework of responsible development. Many destinations operate within highly competitive environments where customers have a wide range of choices even within a country or a region. The...