Hillebrand, Bas; Kemp, Ron G.M.; Nijssen, Edwin J. - In: Journal of Service Management 22 (2011) 1, pp. 67-84
‐to‐business service industry. It is motivated by the observation that small and medium‐sized service firms' proxy to customers may lead to … incremental service improvement in response to customer requests for customization and improvement, but may derail programs for … more innovative services. Design/methodology/approach – A survey among 217 small and medium‐sized service firms is used to …