Dessart, François J.; van Bavel, René - In: Journal of Social Marketing 7 (2017) 4, pp. 355-365
Purpose This commentary argues that social marketing and the application of behavioural sciences to policy constitute … applying behavioural sciences to policy. Design/methodology/approach The commentary relies on a review of the behavioural … similar end-goals, inform similar policy applications and are rooted in behavioural analysis. They diverge in their …