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Lindstrom präsentiert die Ergebnisse seiner Neuromarketing-Erhebung, in der er herauszufinden versucht, welche unbewussten Gedanken, Gefühle und Wünsche unsere Kaufentscheidungen bestimmen. (Reinhold Heckmann)
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Financial decisions are among the most important life-shaping decisions that people make. We review facts about financial decisions and what cognitive and neural processes influence them. Because of cognitive constraints and a low average level of financial literacy, many household decisions...
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There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook … of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic … step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to …
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