Cakir, Metin; Balagtas, Joseph V. - In: Agribusiness 26 (2010) 1, pp. 83-99
We estimate a dairy demand system to evaluate generic dairy advertising in the US, 1990-2005. Previous empirical studies of generic dairy advertising focus only on the market of the advertised good, ignoring potential spill-over and feedback effects. We specify an LA|AIDS model of dairy demand,...