Cao, Yuhua; Qu, Xiaoli; Chen, Xiangfen - In: Data science and management : DSM 7 (2024) 2, pp. 144-153
With outstanding advantages in virtuality, immersion, connectivity, and openness, the application of the metaverse in the development of intangible cultural heritage has demonstrated great potential to enhance Gen-Zers' participation intention, but the effect and its mechanism remain unclear....