Ein erklärtes Ziel von Umfragen ist die Entscheidungsunterstützung – seien es Marketing- und Konsumentscheidungen, Personal- und Karriereentscheidungen, Finanzierungs- und Anlageentscheidungen oder übergreifende Strategieausrichtungen. Der Nutzen dieses Beitrags hängt maßgeblich von der...

The literature implies that in the contemporary workforce, one of the interesting and challenging tasks of the management is to effectively handle different generations who possess various value systems. Hence, the foremost aspiration of the current study is to present the empirical evidence on...

Buzz marketing in social networks is often seen by announcers as an opportunity to reach the biggest audience. However, the risk of failure of buzz campaigns proves not to be negligible and its consequences may be serious for the company. In order to succeed in such buzz campaigns, this research...