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Consumer Response to Perceived Value and Generic Advertising
Salois, Matthew J.; Reilly, Amber - In: Agricultural and Resource Economics Review 43 (2014) 1
This study examines the relationship between generic advertising and perceived value for 100 percent orange juice using data from a survey on consumption, perceived value, advertising awareness, and other key measures. We investigate the relationships between consumption and perceived value and...
Persistent link: https://www.econbiz.de/10010911102
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Sustainable and diversified vegetable-based farming systems in highland regions of West Java
Economic and Social Commission for Asia and the Pacific … - 2008
This study coincided with a research project "Identification of Pulling Factors for Enhancing the Sustainable Development of Diverse Agriculture in Selected Asian Countries (AGRIDIV), co-ordinated by CAPSA. While AGRIDIV project focused on poverty alleviation through secondary crop based...
Persistent link: https://www.econbiz.de/10008741287
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Pengembangan agribisnis berbasis palawija di Indonesia: perannya dalam peningkatan ketahanan pangan dan pengentasan kemiskinan: prosiding seminar nasional, Bogor, 13 Juli 2006
Napitupulu, Togar Alam; Manikmas, Made Oka A.; Kasim, … - Economic and Social Commission for Asia and the Pacific …
/policy and programmes to develop agroindustrial sector, marketing and trade, success stories, as well as problems faced by …
Persistent link: https://www.econbiz.de/10008741314
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Determinants of Meats Purchase Behavior by Ethnic Groups
Garcia-Jimenez, Carlos I.; Mishra, Ashok K. - Agricultural and Applied Economics Association - AAEA - 2010
Farmers and food companies need to assess their production and marketing strategies for nurturing business …
Persistent link: https://www.econbiz.de/10009020466
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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach
Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011
Persistent link: https://www.econbiz.de/10009021571
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Marketing Fresh Fruits And Vegetables: Exploration Of Individual Product Characteristics And Their Relationship To Buyer's Attention To Price
Pearson, David - In: Australasian Agribusiness Review 13 (2005)
The unique and somewhat problematic challenges of marketing fresh fruits and vegetables have received attention from a …
Persistent link: https://www.econbiz.de/10011143713
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Consumer Preferences: A Guide to Connecticut Apple Marketing
Leonard, Robert L.; Wadsworth, James J. - 1989
preference for Connecticut grown apples, and (3) to identify opportunities for more effective marketing of Connecticut grown …
Persistent link: https://www.econbiz.de/10009442567
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Clustering of groups of regular customers in horticultural retail stores in Austria
Gabriel, Andreas; Menrad, Klaus - 2008
forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague … knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing …
Persistent link: https://www.econbiz.de/10009442634
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Agricultural Contracts and Alternative Marketing Options: A Matching Analysis
Katchova, Ani L. - 2010
lower contract prices in absence of local competition. This study examines the price competitiveness of marketing and … production contracts depending on the availability of alternative marketing options. A propensity score matching method is used …
Persistent link: https://www.econbiz.de/10009442649
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Consumers' Preference of Rice Brands in Korea
Kim, Sounghun; Son, Eun-Young; Park, Sungho - 2009
This paper conducts several analyses to discuss about consumers' preference of rice brands and suggest a way to reduce the number that currently stands at about 1,700 in the Korean market. With data collected from 358 survey respondents, a conjoint analysis was conducted to identify consumers'...
Persistent link: https://www.econbiz.de/10009442651