National Health authorities recommend a decrease in the consumption of ’added’ sugar. At the same moment, a reform of the Common Organisation of the Sugar Market will lead to a decrease by more than 30% of the sugar price in the EU. Using the example of the soft drink industry, this paper...

Given the recent steadily declining consumption of school milk in Germany, aresearch project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...

In many countries, consumption of fruits and vegetables (F&V) is below recommendedlevels. We quantify the economic and health effects of F&V stamp policy designed for low income consumers. The analysis combined two models: an economic model which predictshow F&V consumption is affected by a...

The health implications and costs associated with increasing levels of obesity are awidespread global issue. In the United States, there is a growing interest in identifying methods to reduce obesity levels. Particular focus has been given to advertisements for unhealthy foods, especially...

Using three years of Nielson Homescan and advertising data from 16 major metropolitan areas across the U.S. to construct a panel data set that follows weekly consumer purchasing behavior, this paper investigates the impact of marketing activities on a representative cross-section of...

Given the credence nature of functional food attributes labelling plays a key role inallowing consumers to make informed choices about foods with enhanced health attributes.The degree to which a particular jurisdiction permits health claims for food products and the type of allowable health...

This study investigates evidence of non-compensatory preferences by incorporating attribute cutoffs into the modeling of consumer choices in the context of food with health-related attributes (omega-3 content) that may be associated with fortification or may result from geneticmodification (GM)....

In recent years, concerns for potential risks on human health related to the overuse of chemical pesticides have encouraged research of alternatives production methods as integrated pest management (IPM) and organic agriculture. Consumer preferences for these practices or for new product...

This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

Health conscious consumers are increasingly concerned about the caloric content and glycemic index of sweeteners added to food. Currently, the average American consumes 22 teaspoons of added sugar in processed foods per day. Young people typically consume higher amounts of sweeteners via candy,...