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What comes after postmodernism? : implications for marketers
Burns, David J. - In: Journal of global scholars of marketing science : … 25 (2015) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10010519591
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A conceptual study on psychology of colour in marketing and branding
Gopikrishna, Ravikanti; Kumar, Montosh - In: International journal of economic research 12 (2015) 2, pp. 501-505
Persistent link: https://www.econbiz.de/10011419858
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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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Exploring entrepreneurial marketing
Miles, Morgan P.; Gilmore, Audrey; Harrigan, Paul; … - In: Journal of strategic marketing 23 (2015) 2, pp. 94-111
Persistent link: https://www.econbiz.de/10011305975
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Is it possible to improve the relationship between marketing and sales?
Kolouchova, Daniela; Rožek, Jan - In: Central European business review : CEBR 3 (2014) 4, pp. 30-36
Persistent link: https://www.econbiz.de/10010529558
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Identification of marketing needs and means of communication of Romanian marketing companies in the context of the knowledge society
Cătoiu, Iacob; Orzan, Mihai; Edu, Tudor - In: Journal of food products marketing 19 (2013) 2, pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
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Marketing : culture institutionalized
Firat, A. Fuat - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 78-82
Persistent link: https://www.econbiz.de/10009771549
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Ideology for the 10 billion : introduction to globalization of marketing ideology
Eckhardt, Giana M.; Dholakia, Nikhilesh; Varman, Rohit - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 7-12
Persistent link: https://www.econbiz.de/10009771556
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Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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Fashion creation and diffusion : the institution of marketing
Atik, Deniz; Firat, A. Fuat - In: Journal of marketing management : MM 29 (2013) 7/8, pp. 836-860
Persistent link: https://www.econbiz.de/10009790972