Purpose - The paper aims to explore the application of outsourcing in hotel enterprises in the ubrovnik-Neretva County …. The purpose of the paper is to explore the correlation between outsourcing and innovativeness of hotel companies. Design …/methodology/approach - The hypothesis is that an increase in the level of outsourcing is related to a higher degree of innovation of hotel …

In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes … between analytical methods employed in the existing literature on firm strategy and competitive advantage with the broader …

offers companies the possibility of tailoring a carbon management strategy that is the most cost-effective, i.e. reducing …

a competitive strategy, have the necessary resources, information and the environment is relatively calm. Although the … two companies have the same opportunity in implementing the strategy, only one is successful in its efforts, while the …, employees will try to maintain things as they were, while managers are trying to implement the new strategy to gain competitive …

strategy and performance. A discrimination is made between four strategies (reactive, critical point, complete planning and …