pratique.(VA)Strategy communication is a central part of CEOs’ strategic activities. Recent research on strategic discourse … understand the role of strategy rhetoric in the enactment of a strategic order, and bring original insights to the “strategy as …

In the literature on firm strategy and product differentiation, consumer price-quality trade-offs are sometimes … between analytical methods employed in the existing literature on firm strategy and competitive advantage with the broader …

-based approaches to strategy research may have underestimated the radical implications of the work of practice social theorists such as … agents that belong to the firm”(Bourdieu 2005: 69). This highlights the struggling nature of strategy as a practice, a …

a competitive strategy, have the necessary resources, information and the environment is relatively calm. Although the … two companies have the same opportunity in implementing the strategy, only one is successful in its efforts, while the …, employees will try to maintain things as they were, while managers are trying to implement the new strategy to gain competitive …

offers companies the possibility of tailoring a carbon management strategy that is the most cost-effective, i.e. reducing …