Aoki, Reiko; Hillas, John; Kao, Tina - Center for Economic Institutions, Institute of Economic … - 2014
We use a spokes model to analyze ?ms?customization incentives when facing the choices of standard and niche products. Products at or near the end of the spokes are customized products, while products near the origin are more standardized products that cater to the taste of many consumers. Our...