Purpose: The objective of this study was to examine the effects of human model backgrounds (concrete backgrounds vs. solid backgrounds) on consumer responses (attention and attitude) and to determine the mechanism and boundary conditions behind such effects. Design/methodology/approach: The...

Purpose: Despite the recent extending research on knowledge hiding, there is still scant research on social stressor phenomena-related contextual antecedent factors and new cognitive mechanisms of knowledge hiding behaviors. To shed new light on this unexplored gap, this research explores the...

My dissertation contains three chapters. Chapter one proposes a nonparametric method to evaluate the performance of a conditional factor model in explaining the cross section of stock returns. There are two tests: one is based on the individual pricing error of a conditional model and the other...

Purpose - Little research on brand extension observes the role of technological levels between parent brand and brand extension on consumers' attitudes toward brand extension. The present study aims to explore how consumers evaluate technology-based brand extension and how technologic direction...

This article examines the mediation effect of brand identification and the moderating effect of service quality (SQ) on the effects of corporate social responsibility (CSR) association on service brand performance. A survey of customers of mobile telecommunications services was conducted. The...

In this paper, we introduce the MSCI China A-shares index (MCASI) and analyze MCASI's properties. From the perspective of index investment, we found that MCASI's investor sentiments, both overnight sentiment and BW sentiment, provide significant predictability for future MCASI returns, supported...

At the end of 2019, the outbreak of the COVID-19 has a huge impact on China and the world economy, highlighting the vulnerability of the economy in the face of major shocks. The capability to resist pressure and risk of economic resilience can significantly improve the capability of the economy...