BORDEAN, Ovidiu; BORZA, Anca; MAIER, Veronica - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 5, pp. 986-992
The classical management perspective works on the assumption that CEO can design an explicit “grand strategy” for the entire enterprise. Later strategy perspectives question these normative assumptions and depict strategy as a messy, disorderly and disjointed process. In academic corporate...